The Asian Tiger Migrates Westward
New York, NY (PRWEB) March 15, 2005
ÂThe WorldÂs Best Lager Beer. ThatÂs the title conferred at the 1998 Brewing Industry International Awards (BIIA), the equivalence of Oscars of Beers, when the committee ran out of words to describe Tiger Beer. ItÂs also the No. 1 selling beer in its homeland, Singapore, adored by neighbors including Vietnam, Malaysia and Thailand, and has quite a celebrity following in the United Kingdom.
Now, the esteemed brewer of Tiger Beer is unleashing this phenomenal South East Asian beer adventure further out west — to North America.
According to Sean Davis, Market Development Manager for Tiger Beer USA, ÂTiger Beer has been one of AsiaÂs best kept secrets since the 1930s. Over the past years, weÂve steadily rolled out Tiger Beer to beer drinkers worldwide. Whether theyÂre from Asia Pacific or United Kingdom, amateur and experienced beer drinkers all agree that Tiger Beer is notably the best of Asian beers. This is definitely an exceptional beer with an international appeal, and weÂre thrilled to set this Tiger wild throughout the United States and Canada.Â
Brewed in Singapore by Asia Pacific Breweries Limited, Tiger Beer is a joint venture between local Singaporean company Fraser & Neave, and Heineken NV of Holland. Since 1939, Tiger Beer has swept more than 30 international gold medals in Paris, Geneva, Rome, Lisbon and Madrid, and has received much acclaim from the world’s leading newspapers and journals. The Asian Wall Street Journal, London Sunday Times, and The New York Times praised Tiger Beer as the best lager in taste and aroma among numerous global brands. The Washingtonian Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger Beer as Âpositively the best beer in the world.Â
In 2003, a North American team was formed to launch Tiger Beer officially in the United States. The team consists of Chui Seng Ong, Vice President (N.A.) and Sean Davis, Market Development Manager, in the New York office, and regional managers working uniquely with their sales force in each market. With a steady marketing and sales campaign, grassroots activities, special events and promotions for both trade and consumers, and a long term strategy to gain a solid foothold in every market, Tiger Beer has steadily increased distribution in major cities on both coasts. Tiger Beer is committed to growth in the beer industry.
ÂOur retailers, distributors and consumers, especially those living in cities like New York, Boston, Miami, San Francisco and Los Angeles are always ready to know and try new things. They appreciate the exoticness of the Far East, enjoy Asian and fusion cuisines, beauty and spa trends, and relish in good experiences. And Tiger BeerÂs international taste appeals to their palate. Since the introduction of Tiger in the United States a few years ago, American drinkers have embraced Tiger Beer and simply delighted that the best of beers has made its way from Asia to them, said Davis.
Quite noticeably, Tiger Beer is also a superior, moderately sweet lager. The Tiger Beer brewing process incorporates no less than 250 quality control checks – 50 more than most other beers. The result is a consistent and universally pleasing taste drinkers have come to rely on, including the golden, light straw color, the soft Âbready aroma with a hint of tropical fruit, and the silky texture that turns to crisp when the beer is served chilled cold. This unique flavor makes it a savory and versatile complement to a variety of cuisines, such as South East AsiaÂs spicy dishes, light Italian or Japanese fare and even some of the more strident Indian curries.
Today, Tiger Beer is available in more than 50 countries. Particularly in the United States, Tiger Beer can be found at restaurants, bars, clubs, supermarkets and many other prominent venues. For a list of detailed locations, wholesale and retail information, please visit http://www.tigerbeer.us.
About Tiger Beer:
Exclusively brewed in the Far East since 1932, Tiger Beer is the top selling beer in Singapore and the leading premium beer brand in Indo-China. Tiger Beer is exported to over fifty countries worldwide, including the United States and Canada. An international brand marketing study in 2000 selected Tiger Beer as one of the top five most recognizable brands in Asia.
Tiger Beer is the winner of more than 30 international gold medals and awards in Paris, Geneva, Rome, Lisbon and Madrid. In 1988, The Washingtonian Magazine voted Tiger Beer as ÂPositively the Best Beer in the World. By 1998, the industryÂs highest honor as ÂThe WorldÂs Best Lager Beer was awarded to Tiger Beer by the Brewing Industry International Awards (BIIA).
EditorÂs Note: To obtain more information about Tiger Beer, or speak with Sean Davis, Market Development Manager, Tiger Beer, please call Vivien Teo at 212-353-8977 / 646-621-4978 or email vivien.teo@mediavroom.com.
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