The Crate Escape – Carlsberg Commercial

The Crate Escape’, is a humorous interpretation by Carlsberg of the film ‘The Great Escape’. It is set in a remote health spa where a group of young guys reluctantly join their girlfriends’ at a luxury spa weekend. The men¹s presence does not seem welcome by the Spa staff as they experience extreme treatments. Resolving to do something about this, our hero leads the way, and joins forces with the other guys to outwit the spa attendants. The twist on the tale, instead of trying to escape from the spa, they were smuggling a crate of Carlsberg beer in. Music from the Elmer Bernstein score for ‘The Great Escape’ acts as a backdrop to the ad. ‘The Crate Escape’ ends with the main male character telling a bemused spa receptionist that the couple’s stay was “most refreshing” — underlining the brand’s positioning as a reward for achievement. Agency: FOLD7 London Director: Peter Lydon