The U.S. Beer Drinking Team Taps McMahon Media To Spearhead National And International Broadcast Syndication Expansion For Beer Radio
Severna Park, MD (PRWEB) May 20, 2004
After an arduous national search, the producers of Beer Radio ~ The Official Radio Program for the U.S. Beer Drinking Team (USBDT) have selected McMahon Media to spearhead national and international syndication expansion for Beer Radio.
“McMahon Media is the perfect company to spearhead the syndication of Beer Radio throughout the United States and internationally,” stated Beer Radio Producer, Dennis Buettner. “With over 20 years of broadcast industry and affiliate relations experience, Barb McMahon and her team bring a wealth of knowledge, good will and professionalism and are the perfect fit for Beer Radio expansion and syndication.”
Beer Radio is the only national radio program dedicated to the 90,000,000 passionate beer drinkers who spend $ 75 billion dollars per year in the USA each year. Beer Radio celebrates “your best beer on your best day with your best friends”. Beer RadioÂs legendary host, ÂBig DonÂ OÂBrien and his beer buddies talk about “everything beer” including Budweiser, Miller and Coors, as well as great microbrews and international beers. Segments include: Beer and Sports, Beer and Music, Beer Careers, Cooking with Beer, Beer and Fitness, Defenders of Beer, Draft Report, Home Brew, Think B4U Drink! and more. Beer Radio broadcasts during Saturday sports and tailgating drive-time from 11:00 AM – 1:00 PM (eastern). A 90 second daily vignette called “The Beer Minute” will be included in each affiliate package.
Beer Radio is the only syndicated radio program with a Âbuilt inÂ loyalty program. The USBDT is the only national loyalty program for American beer drinkers.
As part of Beer Radio’s unique affiliate marketing and loyalty program, each affiliate station will have access into the USBDT’s national loyalty and promotion database. Promotion directors from each affiliate will be able to email USBDT members information about affiliate weekly promotions in their DMA.
“The beer industry is one of the largest advertisers in the country,” stated Ms. McMahon. “Beer and radio are a natural fit. We wonder why no one else is doing this. Beer Radio will clear in any market and is designed for talk, sports, rock, CHR and other formats.Â
Beer Radio broadcasts from the CBS/Infinity Studios outside of Baltimore, Maryland.
Beer Radio and the USBDT Loyalty Program are available on a barter basis. For more information, media kit, air check, and clock please contact:
120-61 Prospect Street
Media Kit Info:
(To download: “Right click” and “Save as”)
http://www2.marylandweb.com/beerradio/mediakit/beerradio04_24_2004.mp3 (David Rehr, President of the National Beer Wholesalers Association)
http://www2.marylandweb.com/beerradio/mediakit/beerradio04_03_2004.mp3 (Ben ÂThe Beer WhispererÂ Schwalb)
http://www2.marylandweb.com/beerradio/mediakit/BeerRadioClock.pdf (Beer Radio Clock)
http://www2.marylandweb.com/beerradio/mediakit/beerradiomediakit.pdf (Beer Radio Media Kit)
Beer Radio, The U.S. Beer Drinking Team and McMahon Media remind you to: ÂThink B4U Drink!Â
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